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[random:ads] WITNESS is seeking an E-communications and Website Manager. WITNESS (www.witness.org) is seeking a highly-motivated, self-directed individual to play a key role in our Communications and Outreach Department. The E-communications and Website Manager will work closely with all departments to develop and implement online public relations, advocacy strategies and fundraising for WITNESS campaigns and initiatives, as well as developing new content syndication opportunities for WITNESS video productions. The E-communications and Website Manager will oversee the WITNESS website and work closely with the Manager of our forthcoming new website, “the Hub”, a YouTube for human rights advocacy.

WITNESS uses the power of video to open the eyes of the world to human rights abuses. By partnering with local organizations around the globe, WITNESS empowers human rights defenders to use video as a tool to shine a light on those most affected by human rights violations, and to transform personal stories of abuse into powerful tools of justice. Since its founding by Peter Gabriel and others in 1992, WITNESS has partnered with groups in more than 70 countries, bringing often unseen images, untold stories and seldom heard voices to the attention of key decision makers, the media, and the general public - prompting grassroots activism, political engagement, and lasting change. WITNESS is an independent nonprofit organization with an annual budget of $4,300,000 and a staff of thirty.

PRIMARY RESPONSIBILITIES:
• Develop and implement online PR and advocacy strategies for WITNESS to strengthen our institutional profile, grow our email list, and increase participation in our advocacy campaigns.
• Working in collaboration with the Development Department, create and implement strategy to raise funds online.
• Research, implement and evaluate online PR and marketing activities including blogs, tagging, social networking, viral marketing, search engine marketing, e-actions, text messaging and other forms of electronic communications, etc.
• In collaboration with the Outreach, Technology and Program departments, identify opportunities to implement mobile and online promotional and advocacy-focused messaging campaigns and evaluate the impact of such programs.
• Oversee the editorial direction of the website in consultation with the Communications and Outreach Director and WITNESS staff.
• Ensure timely updates to content on the WITNESS website.
• Manage WITNESS’ email lists and schedule to ensure regular, quality communications.
• Work with the Program, Development, Outreach and Hub teams to write compelling e-mail action alerts, web copy, and materials for our campaigns.
• Develop and implement online “stunts” where appropriate as part of marketing strategy for WITNESS events or initiatives.
• Train staff members on best practices for online organizing, fundraising and advocacy.
• Daily monitoring of website statistics and usage patterns. Generation and delivery of monthly online metric reports on WITNESS websites.
• Additional duties as assigned.

PROFESSIONAL REQUIREMENTS:
• Bachelor’s degree or demonstrated equivalent experience.
• A minimum of three years experience in online communications, e-communications, or/and online fundraising.
• Proven grasp of the use of advanced technology for advocacy and fundraising
• Knowledge in the use of blogs, chat rooms, list-servs, and other tools for online organizing and fundraising.
• Strong project management skills.
• Knowledge of Democracy in Action or similar system preferred.
• Familiarity with Photoshop or other image editing software.
• Strong computer skills, including Microsoft Office (Word, Excel, PowerPoint)
• Familiarity with HTML, and the ability to edit and layout web pages using WYSIWIG editors.
• Experience using web traffic analysis tools such as Google Analytics, and evaluating and reporting on the popularity and effectiveness of campaigns and website content.
• Ability to juggle multiple tasks under tight deadlines.
• Ability to communicate clearly and effectively, both verbally and in written format, with varying levels of staff, media and other external partners.
• Preference that ideal candidate has some experience working or living in the global south.
• Familiarity with a second language, such as French, Spanish, Russian or Arabic preferred.

PERSONAL PROFILE
• Demonstrated resourcefulness, optimism, and flexibility in approach to project assignments.
• A good sense for and comfort level with technology and online community social norms and behaviors.
• Commitment to the organization’s values and human rights issues.

START DATE: ASAP

LOCATION: Brooklyn, New York

TITLE: E-commununications and Website Manager

SALARY: Competitive salary commensurate with experience and excellent benefits package.

SUBMISSIONS: Cover letter, resume, and contact information for three references. Writing samples will be requested at a later stage from selected candidates. Please do not submit writing samples unless you are requested to do so.

APPLICATION PROCESS: Forward completed application materials to outreach@witness.org, with the subject line “E-Communications and Website Manager” by June 30, 2007. Applications will be considered on a rolling basis; early applications are strongly encouraged, as interviews will begin in May.

**PLEASE DO NOT SEND DUPLICATE APPLICATIONS VIA MAIL OR EMAIL.

No phone calls will be accepted. Due to the volume of applicants anticipated, we will not be able to respond individually to each applicant and will only be contacting those applicants that we feel best meet our criteria. Please send your application via registered mail if you want confirmation that it has been received.