DemWork

We are building Razoo - a website that promotes social good and that connects people, ideas & resources to make a positive change in the world.

We are a couple months away from launching the site, and are currently planning our marketing efforts to support the launch and ongoing business. We are looking for someone to help manage and implement our online marketing efforts.

We have a great office in DuPont Circle, Washington, D.C. and will provide you with the tools you need to succeed. We also have a growing team of marketers, community gurus, technology pros and biz dev machines to ensure that what we build becomes a household name and changes the world.

If you want quick riches by joining a “here today, gone tomorrow” start-up, we’re not for you. But, if you want to spend your time building a meaningful company that has the potential to change millions of lives (and - oh, by the way - still make a competitive wage + great benis + the toys and tools you need to succeed) - then we might be the place for you.

Of course - you need to be really good. Email us only if you have great experience in the online marketing arena. If you have a proven track record of handling the responsibilities below, and have the right qualifications, please email us your resume and a cover letter.

We look forward to changing the world with you.

Specific responsibilities include overseeing several of our digital marketing channels:

· Razoo Scorecard

o Develop, track and assess the Razoo scorecard by learning Google Analytics and by monitoring our member traffic.

o Determine a framework that allows us to quickly gather and analyze data.

§ Expectation is that you will become a Google Analytics expert.

· Email Marketing to our members

o Good Happens – monthly newsletter

o Good Digest – channel based monthly newsletters

§ Optimize our newsletters: select an email tool (currently use eMail Labs) and ensure its integration with the Razoo community; and research and test frequency of email. Develop a calendar for all Razoo email.

§ Optimize newsletter content: enlist help with themes, design and copy, utilize a, b testing to drive better results.

§ Razoo Site Email Optimization: optimize automated Razoo site messaging, including member alerts and recruitment emails.

§ Result: increase readability and engagement through these products

· Search Engine Optimization (SEO)

o Become an SEO expert – or at least learn how to be one.

§ Expectation is that you will understand the framework and key leverage points to be successful at SEO and that you will execute on and monitor the effectiveness of those initiatives.

§ Result: increase organic search traffic to Razoo.

· Search Engine Marketing (SEM)

o Become an expert – or at least learn how to be one.

§ Expectation is that you will understand how to run, monitor and revise successful search engine marketing campaigns on Google and other search networks.

§ Results: lower CPA over time through SEM.

· Social Media Marketing (SMM)

o Oversee our social media marketing efforts through other social networks and social media sites (might or might not include overseeing the product design of our facebook application).

o Resources and Processes: determine the best resource mix and level of involvement necessary across all social media/networks. Determine a system to track effectiveness and to distribute work load to virtual staff (whether in India, interns on college campuses, etc).

§ Results: build communities on other social networks and see demonstrable conversion to the Razoo platform.

· Actively Participate in the Razoo community

o You will be expected to be actively involved in the Razoo community, participating in its causes, groups and actions.

· Additional Web Marketing Initiatives - as they are developed

· Marketing Implementation. Lead the implementation of Razoo’s online marketing tactics. Must be willing and able to manage the smallest level of detail, and excited about getting down into the nitty-gritty of our campaigns.

· Project management. Ensure our online marketing projects are managed efficiently and are effective in accomplishing our goals. Includes budget and schedule management. Should be extremely organized and able to juggle multiple projects at a time. Strong time management skills and multi-tasking abilities are essential.

· Creative thinking. Assist in the creation of our web marketing programs, constantly thinking about how we can more effectively reach and attract members to the Razoo community. Ideally will be a strong web writer, able to write copy for our campaigns that’s appropriate, relevant and impactful to an online audience. Should also have a strong sense of visual design principles.

· Team management. Lead diverse teams of people – Razoo staffers, volunteers, vendors and partners. This will require good communication skills, strong work ethic, positive attitude, and collaborative nature. Must love working on teams!

· Market research. Understand our audience and what motivates them. Keep abreast of what’s going on in our space – with partners, competitors, beneficiaries, etc. Should understand basic market research principles, and how to implement different research programs. Should be comfortable with analyzing data and creating succinct and actionable reporting systems.

Qualifications:
· You are extremely comfortable online and know Web 2.0 – You are plugged in to the Internet and technology, and know how to market using online tools.

· You are experienced – 5 –10 years experience in successfully building brands and businesses via proven online marketing strategies.

· You are educated – A Bachelor’s degree in Marketing, Business, or a related field.

· You are a student of people – You understand how to attract and engage people online, and love interacting, sharing and learning from them.

· You understand business – Your decisions are driven by good business sense and you have a natural inclination to think about ROI.

· You are creative – In all things, not just design. You can bring a different perspective to complex issues and can think in and outside the box in the same meeting.

· You are a great communicator and an engaging writer – You have the ability to present information in an easily accessible and compelling way. You can summarize complex concepts in a few bullet points.

· You see the big (and little) picture – You are comfortable with high-level strategic planning as well as rolling up your sleeves for tactical implementation of online marketing efforts.

· You care about social good – Either professional or personal experience working towards making the world a better place.

· Your integrity is unquestioned – This speaks for itself.

To Apply:
Send us your resume and cover letter. Be sure to tell us where you found our job in your cover letter. Our email address is serve@razoo.com .